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More than 100 health care industry leaders gathered recently at the Fourth Annual Broad and Cassel Health Forum, held at the Seminole Hard Rock Hotel and Casino near Fort Lauderdale. Health care experts delivered compelling messages about trends in a dramatically changing industry.
 
“South Florida is facing massive cultural changes in health care,” stated Mike Segal, who chairs the statewide law firm’s Health Care Practice Group.
 
A presentation by Matt Stevens of the Advisory Board Company centered on more consumer-driven trends that reflect increased pressures on patients to carry larger deductibles and personal medical costs.
 
During a panel discussion on “Strategies in Moving to Accountable Care,” Florida Blue’s Andy Marino, whose company has partnered with Memorial Health Care Systems to operate a clinically integrated organization, predicted that private-label products, based on health care companies collaborating and cobranding services, will be common in the future.
 
Memorial’s John Benz discussed that creating organizations that offer lower-cost and higher-quality health care services is not easy but essential.
 
Meg Grimaldi of Eastern Maine Healthcare Systems spoke about ACOs and HIPAA challenges, while two additional panel discussions covered HIPAA and compliance issues.
 
Broad and Cassel’s Stephen Siegel led the HIPAA panel with participants Sanjay Deo of HIPAA-HITECH Solutions, Paul Golman of MDLIVE and Vanessa Reynolds, a partner with Broad and Cassel.
 
The final panel of the day was moderated by Broad and Cassel Managing Partner Gabriel Imperato, with panelist Meg Grimaldi and Broad and Cassel Partners Michael Bittman and Lester Perling. The group discussed the importance of health care organizations being diligent about compliance in a world where whistleblower cases are growing and plaintiff’s attorneys are capitalizing on the lack of damage caps for such litigation.