Humana Medicare Advantage HMO members residing in Dade and Palm Beach counties are now eligible to receive 10 meals delivered to their homes following a hospital stay. This meal delivery program is a result of the expansion of an exclusive partnership between Humana (NYSE:HUM) and the Meals On Wheels Association of America Foundation (MOWAAF).
Humana announced the partnership with Meals on Wheels in January 2006 through the formation of the FeelGoodFood Project in select areas, including Broward, Pasco, Pinellas, Hillsborough, Manatee and Hernando counties in Florida. In addition to program newcomers Dade and Palm Beach counties, the 2007 expansion in Florida will include Flagler, Volusia, Orange, Seminole, Osceola, Lake, Marion, Sumter, Baker, Duval, Nassau, St. Johns and Putnam counties. Expansion outside of Florida will be in select areas of Arizona, Illinois, Kansas, Louisiana, Missouri and Texas. Delivered meals include prepared frozen entrées with vegetables as well as an assortment of other items such as juices, fruit cups, healthy dessert snacks and bread delivered by local Meals on Wheels programs to the Humana members home or requested location within the Humana service area. Members may select between diabetic, kosher, and low-sodium meal types. “There was significant optimism about the FeelGoodFood pilot, and it has accomplished more than what was initially hoped for,” said Gail Miller, vice president, strategy and product management, senior products, Humana. “In addition to what we believed we would see the improved nutrition of Humana Medicare members after a hospital stay weve also witnessed the benefits of our members interaction with Meals On Wheels volunteers who put them in touch with vital resources such as food stamps and transportation to physicians offices, pharmacies, and senior dining sites,” she added. As of Dec. 15, 2006, more than 38,000 meals had been served to more than 3,800 Humana Medicare Advantage LPPO and HMO members.
