Marketing & Public Relations Profiles

 

Kathleen Ahern is the Executive Director of Marketing and Consumerism at Jupiter Medical Center. In this role, she is responsible for the development, execution, and evaluation of strategic and comprehensive marketing plans that drive patient volume and increase revenue in key clinical service lines. She also oversees the Medical Center’s public relations and community outreach strategies and activities to build awareness as well as consumer preference for Jupiter Medical Center. She is passionate about rethinking marketing and redesigning the delivery of health care in the age of consumerism, and working to tackle the new opportunities and challenges this presents for hospitals.

 

Ahern started with Jupiter Medical Center in September 2014. She has 17 years of experience working in health care marketing and communications. Before joining Jupiter Medical Center, Ahern served as marketing director at Mount Sinai Medical Center in Miami Beach and as corporate marketing manager at VITAS Healthcare, the nation’s largest provider of hospice services.

 

 

Jennifer Crabtree is the Manager of Digital Marketing and Consumerism at Jupiter Medical Center. In this role, she is responsible for leading the organization’s digital marketing roadmap, including strategy, development, execution and analysis of campaigns. She manages ROI tracking for all marketing initiatives, maintaining scorecard metrics and dashboards to monitor performance. Her passion lies in garnering consumer insights to stimulate marketing opportunities and drive innovation.

 

Crabtree started with Jupiter Medical Center in 2015. She has six years of experience working in digital marketing, specifically in health care and consumer packaged good verticals. Before taking on this role, Crabtree worked as a digital marketing coordinator for Jupiter Medical Center. Previously, Crabtree served in various digital marketing roles at Catalina Marketing where she was responsible for managing and executing campaigns on behalf of national brands. Crabtree received her M.B.A in Marketing Strategy from University of South Florida.