By Daniel Casciato
Trulieve Cannabis Corp., a leading and top-performing cannabis company in Florida, announced earlier this year a partnership with multi-platinum-selling, GRAMMY® Award and Golden Globe® Award-nominated recording artist Wiz Khalifa’s brand, Khalifa Kush.
Through the agreement, Trulieve becomes the producer, processor and retailer of Khalifa Kush branded products in Florida and other northeast markets.
The Khalifa Kush (KK) strain was developed for Wiz back in the early 2010’s, tailored specifically for his personal tastes and held closely within his private stashes in Los Angeles. After years of keeping KK to himself, he chose to share this strain with the world in 2014. A two year long journey led to the first Khalifa Kush flower sales in 2016.
“Ten or twelve years ago, I found the one—not the two, and that’s KK, Khalifa Kush,” says Khalifa. “We’re excited to partner with the undisputed leader in the Florida market. Trulieve’s dedication to working with the community and creating an amazing customer experience perfectly lines up with our brand values, making them a great fit for our first expansion to the East Coast.”
The KK team focuses on quality and growing exclusive genetics with the best growers, he notes. “Even though we are working on a much larger scale, we still grow in smaller rooms and give the plants the love they need.”
Trulieve proudly expanded the partnership with Khalifa Kush in Arizona earlier this year due to the premium brand’s quality and exclusive genetics. Maryland and Pennsylvania launches are planned for later this year. KK’s next strain, Khalifa Mints, will be available early next year.
“Trulieve continually seeks partnerships with respected and diverse brands to better serve our patient and consumers’ needs. Khalifa Kush is known as a coveted brand, and we look forward to offering Khalifa Kush products in our Florida dispensaries,” adds Kristin Robertson, Trulieve’s Executive Director of Marketing in Florida.
KK products were first commercialized in the U.S. in 2015 by Khalifa. The company has achieved continued growth and success by focusing on high quality and highly sought-after products in legalized cannabis markets. The KK brand offers a growing lineup of flower, pre-rolls, vapes, edibles, and concentrates, powered by proprietary genetics. There are several key benefits to the brand, according to its founder.
“KK really just makes you feel relaxed and doesn’t give you paranoia and those things, or the tiredness that some strains give you,” says Khalifa.
Trulieve will celebrate the launch of KK at select locations throughout Florida on Friday, September 30. Stay tuned to their social channels for information on when and where these celebrations will take place.
As the state’s leading medical cannabis provider, Trulieve’s retail employees are trained to provide personalized patient care and support individuals at every stage of their cannabis journeys. Trulieve dispensaries throughout Florida offer on-site consultations to help patients obtain appropriate medical products and dosages to ensure optimal cannabis experiences.
Trulieve patients across Florida can choose from the largest selection of THC and CBD products available in a variety of consumption methods, including smokable flower, concentrates, edibles, capsules, syringes, tinctures, topical creams, vaporizers, and more.
For more information, please visit khalifakush.com and trulieve.com.