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Recently I unfortunately fell victim to an electronic fraud scheme. On a recent business trip, I landed at the airport to a text, stating ‘we have flagged your debit card for possible fraud alert’. Needless to say, it was not me attempting a pre-holiday shopping spree in a state I had not set foot in for quite a while. My entire account was now frozen. Thanks to technology catching the irregularity quickly, it was relatively painless. Thanks to some execs making decisions at my bank, I am writing this column. After a few phone calls and a ton of verifications, my bank arranged to get me a new debit card. When I got my new card, my expectation was that activation would simply entail calling the 800 number on the sticker attached to the front. When the call connected, I was greeted with an automated voice stating, ‘Please take a moment to answer some quick questions to see if we may be of service to you. If you or a member of your household are over 50, press one. If you own a car, press 2….’ About 30 seconds later the voice on the other line was offering me a great deal on roadside assistance and tremendous savings on auto repairs…. ” I am just trying to activate my new debit care.” “Sorry sir, I can’t help you with that, please call back.” Patient care is no different. If there is a problem that has been created (by anyone) there is a simple approach, fix the person and then fix the problem. Do not make things worse by complicating the situation. Your patients and their families will appreciate it!
