By Chad Tingle
Healthcare is its own particular category and doesn’t necessarily conform to standard marketing practices. Marketing budgets aren’t first on the depth chart when allocating a hospital or healthcare system’s annual budget.
However, ever since we entered the new normal of life in a COVID environment, the importance of marketing cannot and should not be overlooked. The importance of telling a story in today’s video-obsessed culture is no longer the exception but the rule.
Hospitals are their only little city comprised of many different departments all committed to achieving the goal of providing excellent healthcare. Each department has its challenges and needs. Marketing must maintain a brand and image and get patients; after all, a hospital is also a business. Human Resources needs to retain staff. The insurance department must handle a tremendous amount of red tape.
Perhaps most importantly and often overlooked is the training, communication, and continuing education required for public safety. It can be challenging to ensure everyone gets the same message because of the staggering hospital work schedules.
Video content can solve all those problems. It’s a simple solution to a complicated situation. Through the power of video, you can disseminate any message with sight, sound, motion, and emotion. Need to discuss a new hospital policy? Produce a video and post it on your private network with a link. Need to keep morale up? Create a video showing all the good work your hospital is doing. Need to hire more staff? Create a video on the benefits of working in healthcare.
The possibilities are endless, and the process is not as complicated as you think when working with the right production company. Crown Street Films has the experience necessary to help hospitals and healthcare systems alike stand out with creative, informative, and professionally produced content.
Please give us a call, and we’ll show you how helpful, practical, and compelling video can be for you.
For more information, contact Chad Tingle at (305) 794-7201 or chad@crownstreetfilms.com.
